From a strong product to a go-to-market model that delivers.
Many B2B companies have a strong product — but no structured path to market. I assess the current setup, identify the gaps, and build the GTM infrastructure needed for sustainable growth. Not as a slide deck. As an operational system.
A go-to-market system is more than a pitch deck. I analyze the entire commercial chain — target audience, positioning, channel strategy, and pricing — to identify where the setup falls short. Then I rebuild what is missing or optimize what is already there.
Whether starting from a blank slate or improving an existing setup, I structure priorities, define milestones, and translate strategy into concrete actions — with clear ownership, realistic timelines, and measurable milestones.
I make hidden inefficiencies visible: duplicated processes, missing interfaces, unclear responsibilities. The result is a clear view of the current state and a prioritized plan for what needs to happen next.
New market. New segment. New product. I develop market entry strategies based on actual market research — not assumptions — and position products to be relevant, differentiated, and memorable to the decision-makers that matter.
Built the e-commerce channel for a medical device company from the ground up: product content, copy, and imagery, supported by paid advertising on a €20K/month budget. Result: #1 in the product category on Amazon Germany.
Developed the launch playbook for a regulated medical device entering the European market. Coordinated stakeholders, shaped the market entry strategy, and built the complete product positioning for clinical decision-makers — with rollout delivered within the defined timeline.
Analyzed the existing channel structure, repositioned the portfolio for additional customer segments, and built a consistent messaging framework for distributors across multiple markets.
A 30-minute conversation is enough to identify the key challenges and see where working together could make sense.
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