What I bring

All competencies
at a glance.

Eight areas that together carry a product's commercial system, from the first market analysis to team and organization.

Depending on the situation, I bring in individual areas or support a product across the entire journey. Each tile links to a detail page with building blocks and practical examples.

Strategy & GTM

·GTM analysis, optimization, and rebuild
·Roadmaps built from scratch or optimized
·Analyzing and presenting structures and efficiency
·Market entry strategies and product positioning

Sales Enablement & Value Selling

·Discovery frameworks, objection handling, role play
·ROI calculators and business case development
·Value proposition and value-based selling
·Wording across all materials: brochure, website, decks

Team & Organization

·Defining team structure, roles, and responsibilities
·Supporting hiring, candidate selection, interviews
·Building internal and cross-functional processes
·Experience: small teams to global matrix structures

Training & Workshops

·Creating and planning internal training materials
·Sales workshops, internal and external (distributors)
·Product presentations and training sessions
·Trade show representation on request (surcharge applies)

Market Research & Analysis

·Market research and competitive analysis
·Price analysis and product feature benchmarking
·Product testing (hardware and software)
·Reviewing ongoing projects and effort analysis

Brand, Communication & Product

·Brand management and product architecture
·Naming conventions, templates, and brand standards
·Organic and commercial communication
·Content for websites, brochures, and campaigns

ERP & Master Data Quality

·Setting up and structuring ERP systems cleanly
·Cleaning up duplicate IDs and inconsistent data
·Building product descriptions, groups, and lines
·Pricing structure, logistics data, and completeness

E-Commerce

·Data analysis and building product content
·Image presentation and visual preparation
·Product selection and assortment for e-commerce
·Assortment planning and channel-specific optimization

Next step

Not sure where your product stands?

A 30-minute conversation is enough to identify the key challenges and see where working together could make sense.

Book a call

All competenciesat a glance.