Making online sales work — measurably and at scale.
E-commerce is more than another sales channel. It is a system where product data, visual presentation, assortment strategy, pricing, and paid media need to work together. I build and optimize that system with one objective: measurable commercial results.
Product content is one of the most common reasons e-commerce channels underperform. I analyze existing data, identify gaps, and develop product content optimized for search intent, customer relevance, and conversion.
Online, the product has to communicate before anyone reads the details. I develop visual standards, define requirements for product imagery — from angles and cutouts to lifestyle applications — and ensure consistent quality across the assortment.
Not every product belongs in every channel. I develop channel-specific assortment strategies — determining which products belong on which platform, how they should be grouped, and where to prioritize — based on market data, customer segments, and commercial potential.
E-commerce is an ongoing process, not a one-time setup. I plan assortment expansions, analyze performance, and continuously optimize the commercial setup — from SEO content and paid media to category structures and channel-specific pricing.
Built and scaled the e-commerce setup for a medical products company — including product selection, content optimization, and paid advertising with a budget of up to €20K per month. Result: #1 in the product category on Amazon Germany.
Developed and executed the commercial strategy for a B2B SaaS marketplace — covering product selection, content quality, channel optimization, and portfolio development. Result: CHF 2M+ in attributed revenue on a CHF 45K paid media budget.
Built a standardized product imagery system across 20+ product groups — defining image requirements, visual standards, and consistent presentation principles across the portfolio.
A 30-minute conversation is enough to identify the key challenges and see where working together could make sense.
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